|E23| Kojo Agyei talks (pt.1): Overcoming Unexpected Setbacks & Staying Motivated On My Big Goal

Kojo Agyei talks very frankly about growing up as the only non-white kid in his area, being stared at for looking different to everyone else, and how this fuelled his drive to give everyone 'a real reason to stare at him' by becoming the best athlete, choreographer and trainer that he could. Being driven by the goal to become the Steve Jobs of the fitness and wellbeing space, Kojo reveals how key events in his life that didn't go the way he wanted, ultimately brought him to his current mission.

In part 1, Kojo speaks of growing up as the only coloured person in a white-dominated area, and tells a great story of how it was to attend his first Ghanaian party with his dad's side of the family.

We also cover:- how being looked at for being different to the other kids acted as a fuel of motivation for him to, as he describes it, give them a real reason to want to stare at him.- the importance of role models in his upbringing- the immense competition in the performance and modelling industry- meeting his idol, Mohammed Ali

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"My mother and my grandma brought me up. My mum was born in Rio de Janeiro, and at the age of 6 my mother moved to the Black Isle in the Highlands with her brother, mother and Father Hector Macdonald, who was a Highlander through and through and won the Military Cross for conspicuous gallantry in the 1st World War."

Kojo Agyei is a renowned lifestyle and wellbeing coach who has worked with Beyoncé, David Beckham, Jennifer Lopez, Emma Bunton, Tony and Cherie Blair and coached for adidas, Nike and Lululemon, plus Chelsea and Brighton and Hove Albion Football Clubs. In 2004 he was chosen to be the face of the BBC’s ground breaking Athens’ Olympic Legends campaign and they cast Kojo alongside Louie Spence as a celebrity fitness trainer on the hugely successful teen TV show Bump and Grind.

In 2004 Kojo set up his own production company under the Beyond brand which was nominated for ‘Sports Event of the Year’. When he closed the company to move to Scotland in 2011 it was turning over £1 million a year.

But why did it close? Listen to Kojo's fascinating story, where some pivotal moments completely shifted the trajectory of his life, and it wasn't smooth sailing by any means.

Get in touch with Kojo on Instagram @kojoopuniagyei

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